Instagram isn’t just for sharing personal photos; it’s a powerful tool for growing your real estate business. With its visual format and broad reach, Instagram can help you connect with potential clients, showcase properties, and establish yourself as a trusted agent in your market. If you’re ready to use Instagram to grow your real estate business, this guide will walk you through the essential steps.
And for a more in-depth look, make sure to sign up for our free 2-hour masterclass, “5-Step Social Media Success Formula for Realtors.” This class covers everything from what to post to how to generate real estate social media leads.
Your Instagram profile is often the first impression potential clients have of you, so make it count. Choose a professional profile photo, ideally a headshot that’s clear and welcoming. Next, write a bio that quickly explains who you are, what you do, and what market you serve.
Tips for your Instagram bio:
Pro Tip: For more advice on creating an optimized profile and building your personal brand, check out our Branding Guide for Real Estate Agents.
Success on Instagram comes from providing value consistently. Think about what your ideal clients want to know and what would keep them interested. As a real estate agent, you can share posts that educate, inspire, and engage your audience.
Here are a few content ideas to get you started:
For more ideas on posting valuable content and increasing engagement, sign up for our 5-Step Social Media Success Formula for Realtors masterclass.
Instagram Stories and Reels are effective ways to connect with followers in real-time. Stories are temporary posts that disappear after 24 hours, making them great for quick updates or sneak peeks. Reels are short, engaging videos that often get high visibility on the platform.
How to use Stories and Reels for real estate:
Using Stories and Reels to regularly engage with followers will help build trust and create more real estate social media leads over time.
Hashtags are one of the best ways to expand your reach on Instagram. When used correctly, they help your posts appear in search results and attract people who are interested in real estate.
Popular real estate hashtags:
Pro Tip: Use a mix of popular and location-specific hashtags to connect with your local audience. For a deeper look at hashtag strategies, join our 5-Step Social Media Success Formula for Realtors masterclass.
Engagement is key to building a strong presence on Instagram. Don’t just post and wait for people to respond—take the time to interact with your followers and connect with other accounts.
Tips for boosting engagement:
By actively engaging with followers, you’ll build relationships that can lead to referrals and more real estate leads.
To boost your Instagram strategy further, consider using Instagram ads to reach more people. Ads let you target specific locations, interests, and demographics, so you can reach people who are likely to need real estate services.
How to use Instagram ads for real estate:
If you’re new to ads, the 5-Step Social Media Success Formula for Realtors masterclass covers Instagram ad basics and strategies to help you get started confidently.
Instagram is a valuable tool for growing your real estate business, building your brand, and generating leads. By sharing valuable content, using Stories and Reels, engaging with followers, and running ads, you can connect with potential clients and establish a strong presence.
Want to dive deeper into social media strategies? Attend our free masterclass “5-Step Social Media Success Formula for Realtors.” You’ll learn exactly what to post, how to generate leads, and how to create a winning social media strategy.